In most cases, survivors of natural disasters turn to crowdfunding platforms, such as GoFundMe, for immediate financial support. While these platforms are useful for gathering investments, they rarely sustain long-term support for rehabilitating disaster sufferers quickly. They have a limited breadth for reaching supporters and connecting them with each individual fire survivor.

Stand For Kindness has designated a website allowing anyone to easily donate funds directly to fire victims in real time.

We call this direct human-to-human financial support.

Direct human-to-human financial support means just that…
Cash taken from a donor (and, by donor, we mean anyone who has even $5 to give) and given directly to the surviving family or individuals. We highlight survivor profiles on our website so that donors can feel a true connection to the person they are supporting. For one donor, that might be a family with two kids and for another donor that might be an elderly man who lost his wife just before the fires. Every survivor has different needs and nobody knows what those needs are more than the survivors themselves. Which is why we allow donors to determine with whom they share their financial resources and we allow survivors to determine how to spend those resources. This way, donors can see and learn about human beings directly impacted by the recent fires and contribute to their ongoing needs as much as they are able.



What does standing in solidarity mean to us?
The world is wrought with what seems to be natural disaster after natural disaster and, as a result, the attention of the public and media tends to move quickly from one global devastation to the next. The Napa and Sonoma county fires were front and center on the news while the flames engulfed the valleys in fall 2017, but relief efforts settled away with the ash. Stand For Kindness understands that the reality of homes lost, communities destroyed, and financial ruin takes more than a few months to build back. And that is why we’ve committed ourselves to standing in solidarity with these communities. We are in it for the long haul, here to offer a platform for giving that extends beyond the immediate post-disaster relief and into a future where homes are rebuilt, communities are reconnected and financial integrity is restored.

We recognized that victims were starting GoFundMe accounts to scrape together any support they could get. But in addition to hoping for a dime in a sea of accounts, they’re also trying to pull their lives back together. The system wasn’t working.

Lauren Karlowsky, Stand For Kindness Co-Founder